Launch Night: Our VIP Brand Refresh Party in Collingwood
Apr 25, 2026
On Friday April 17, we launched into the next chapter, and what an earned moment it was.
Our VIP Brand Refresh Party embodied Built to Launch: a packed room buzzing with ambition, our shared love for the outdoors, and the reward after hard work.
From JJ Thompson bringing the heat, to brand ambassador Shjaane Glover dropping new tracks off his upcoming new EP, to Side Launch President Justin McKellar sharing our vision rooted in our Collingwood heritage, every beat celebrated preparation meeting possibility.
Built for those moments on the trail, patio, or gathering with friends.
We are Built to Launch.
Watch the recap video shot by our very own ambassador Shjaane Glover below:
